Creative leadership. Brand building. Execution.

A selection of work across end-to-end brand development and embedded leadership.

Build

We build brands designed to perform—from concept through execution.

The logo of Realgood Foods Co. in white, stylized script with a fork integrated into the text.

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Brand & Content Development

Led brand development across packaging, with creative spanning food styling, packaging photography, video, and social content—integrated into a single system supporting product launches and retail growth.

A plate with a taco containing fried chicken chunks, lettuce, tomato, and drizzled sauce; two bowls with fried chicken chunks over salad and scrambled eggs with vegetables; a package of Lightly Breaded Chicken Nugget Chunks from Real Good Foods on a blue surface with yellow napkins and gold forks.
Close-up of a hand holding a crispy chicken sandwich with lettuce, tomato, and multiple sauces on a yellow background.
Black background with white text reading "BALANCE by Marley Spoon."

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Brand Development & Execution

Led the launch from positioning through packaging, photography, and food styling—integrating design, production, and content to bring a new frozen brand to market, with an aesthetic rooted in Martha Stewart Living’s editorial legacy.

Advertisement featuring three frozen meal packages from Balance by Marley Spoon with vibrant colored backgrounds (orange, green, purple). The text promotes the brand and introduces Martha Stewart and Marley Spoon, highlighting meal options.
Collection of Balance by MarleySpoon meal kits, including Honey Bourbon Glazed Meatloaf, Triple Cheese Stuffed Shells, Creamy Tuscan-Style Chicken, Deconstructed Chicken Cordon Bleu, and Hickory Smoked Pulled Pork Loin, on a black background.
The logo of Amy's, featuring a stylized handwritten white text on a black background.

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Campaign & Content Development

Led multiple campaigns and content development across digital platforms—developing recipes, food styling, photography, and video within an integrated system that drove top-performing content and deeper consumer engagement.

Vegetarian mushroom pizza with artichokes and red peppers on a wooden plate, mushrooms and garlic on a cutting board, Amy's vegan pizza box, and a pizza cutter.
A plate of fried cheese sticks and a bowl of creamy mashed potatoes topped with herbs and red pepper flakes, with a box of Amy's cheese pizza snacks nearby.

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We join teams to shape direction and guide critical decisions.

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Strategic Advisory & Org Design

Brought in by a leading global staffing firm to shape and present at a critical pitch—defining team structure and contributing to a successful new business win.

Global Consulting + Managed Solutions Firm (Confidential)

Brand logos for Tylenol, Aveeno, Neutrogena, Band-Aid, and Listerine.
The CJP logo features the lowercase letters 'c', 'j', and 'p' in blue, with an orange dot above the 'j', representing a stylized design.

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Creative, Organizational & Strategic Leadership

Worked within the national non-profit organization at a leadership level—coaching teams, shaping brand development, auditing and refining marketing processes—while leading high-visibility initiatives.